Have you tried marketing on Facebook? It can be extremely beneficial and result in an ROI beyond your wildest dreams, but you kind of have to know what you’re doing before you can really start making money on Facebook. Here are 10 ecommerce marketing tips for this social marketing channel.
1. Post Attractive Product Images
Although we usually recommend varying post types, remember that images are still king. In fact, according to WishPond’s research, photo posts get 120% more engagement than other types of posts.
2. Always Include a Call-to-Action
If you want your audience to do something, don’t leave it up to them to figure it out. Spell out the instructions with a clear call to action.
3. Upload Product Videos
People like to watch videos – especially when given the choice between reading an article and watching a video. However, if you want Facebook to give your video priority in its news feed, you must upload it directly to Facebook and not YouTube. If you want your video on YouTube also, you can add it there separately.
4. Share Store Promotions
This tip should go without saying, but many online business owners forget to share promotions, especially last-minute ones, on Facebook and other social channels. This is the sole reason why some people have liked your page, so don’t let them down. When you’re having an online or in-store sale, announce it on Facebook. The post will take seconds, and it could bring some sales.
5. Announce New Products
Some people will like your page because they want coupons and sale announcements. These are your off-price buyers. They are still valuable, but they are a different kind of buyer. Others like your page to see what’s new. Keep this customer interested by posting new product announcements regularly. Just don’t post something new too often (multiple times per week is probably too often). If you are introducing products with that frequency, it’s a good bet that every launch does not have the same value (new colors and sizes are usually not announcement-worthy unless they are in high demand).
6. Post during busy times
Some research shows that people are more likely to engage with posts on the weekend, which makes sense because in theory, they have more time. But your audience may not be typical. Check your Facebook insights to see when your audience is most active and be sure to post then.
7. Optimize your content
Check our Insights to see which of your customers are most active on Facebook. Don’t assume you know. Even if you sell a product for men, their wives and girlfriends may be more active on your page. Knowing your audience’s demographic can help you target posts that will appeal most to them.
8. Showcase Your Brand
This is your time to shine. Think of Facebook as an opportunity for your brand to show off its personality. Be fun or funny if that is part of your brand’s persona. Just don’t be schizophrenic. Keep your voice consistent.
9. Showcase More Social Proof
No one likes a bragger, but that doesn’t mean you can’t share a story or two. When a customer has a great experience, share their story with your Facebook audience. Also, don’t be afraid to mention conversations that are happening on other social channels. It’ll show that your brand is well-rounded and may even get people engaged.
10. Promote a Giveaway by Giving a Product You Want to Promote
If you want people to get excited about a product, give them a reason. Make it personal. If someone has a chance to win something, they are more likely to start visualizing their lives with the product on the chance they win. They may or may not buy right away, but they will begin thinking about how much they want or need your product.