If you’re promoting the business, you’re probably sending traffic to one of the following pages:
- The Homepage
- A Category / Collection Page
- A Product / Offer Page
- Content Page (ex: blog post)
Whether you’re targeting new or return customers, you want people to convert. In case they don’t, you would want them to stick around and browse other areas of your online store with hopes of purchasing something else that might of interest to them.
One thing I recommend to help increase the time people spend on your site is to add a NEW ARRIVALS page.
What is a “NEW ARRIVALS” page?
This page is used to highlight the newest products within your online store. It’s a great way to give exposure to seasonal items or new collections you’ve recently added to your catalog.
Shoppers love getting great deals online, but they also want to be trendy. Finding something unique before anyone else is going to satisfy their shopping desires. They’re looking for new ideas, new products and simple inspiration.
Having a new arrivals page will help deliver on that.
How to Name Your “New Arrivals” Page?
When you create this page, you can refer to it as:
- New Arrivals
- What’s New
- Just In
- New Collections
- Latest Collection
What if you don’t have any new products? Don’t worry. You can still leverage this tactic by calling your page differently.
Instead of referring to it as “New Arrivals”, you can say:
- What’s Trending
- What’s Hot
- What’s Popular
Where to Link to a “New Arrivals” Page?
Creating a new arrivals page is a first step. Then, you need to link to it across the website.
Here’s where you can do that:
- In the navigation menu
- Add it to your footer Links
- Feature it on the homepage
- Link to it within transactional emails (ex: order confirmation, shipping confirmation)
- Marketing emails
New Arrivals Page Example
Here are 3 examples of how these online store are featuring their new arrivals section in their online store
Keep in mind that keeping this page fresh is key. People don’t want to visit a page that’s constantly featuring the same products month after month. Start updating it monthly or bi-weekly. This will give shoppers enough time to visit it at least once during their shopping journey.