As you start promoting your eCommerce business using digital marketing, you’ll realize one thing: there’s a lot to do!
And as you grow your digital marketing team, you’ll be easily overwhelmed by all the campaigns and projects.
When I’m hired to lead digital marketing for major retail brands, the first thing I purchase is a project management software.
Why Do You Need a Project Management Software
There are 3 benefits to using the right project management software:
- You get things done without being overwhelmed
- You have less meetings
- You send fewer emails
Eventually you gain control of your time and become a lot more productive. Communicating with your team becomes a breeze and people know what is expected of them on a daily, weekly and monthly basis.
What To Look for in a Project Management Software
There are many project management tools out there. Choosing the right one is very important as you will be using it daily for a long period of time.
Here’s what I look for:
We all have budgets to respect so it’s very important to know how much the software will cost you on a monthly basis. Some tools will offer a discount if you pay for 1 year in advance (simply make sure the software meets your expectations before committing to one year).
Also, make sure you know what additional charges exist if you outgrow your current monthly plan. Some software companies might start charging you if you need more users, more storage or additional features.
Number of users
Know exactly how many users are able to use the software with your monthly subscription. Many software companies charge extra per user.
Ease of use
What’s the point of having a project management software if it’s very hard for people to use. You want to have an easy time training your team on how to use it.
Make sure to purchase a software from a company that provides good support for your users. You want to make sure they answer emails quickly as well as being reachable in case of emergencies.
Tasks, Schedules, Calendars
I like using software that makes it easy for me to assign tasks to team members, schedule projects and manage calendars with ease. I dislike getting overwhelmed with project management.
I like using a software that makes it easy to communicate with team members. I want to be able to leave comments on tasks, send direct messages and host group chats.
File Management Features
In digital marketing, we deal with a lot of creative such as graphics, pictures and videos. With time, you will be gathering a lot files inside your software. That’s why you need to have a tool that provides great file management. Also, make sure it doesn’t cost a lot of money to purchase addition storage as some companies charge outrageous fees for that.
My Favourite Project Management Software is…
I highly recommend you consider using Basecamp.com for project management.
I’ve been using this software for years and loving it!
- It’s affordable
- Easy to learn
- Amazing support
- Always being updated with new features
- Simple interface
- Mobile friendly (has an app too)
- Simplifies task creation with templates
- Assign tasks, set schedules and manage calendar in one place
- Communicate easily with project members
- Best of all, my staff loves it!
Quicklinks for Basecamp.com