Back to School eCommerce Online Shopping Trends 2015 [INFOGRAPHIC]
If you're serious about your online business, I hope you know that back-to-school is the second largest retail holiday of the year. It's fascinating to see it hit $56.35 billion this year, up 14% from 2014.We recently discovered this valuable infographic by Adroll describing the key takeaways of this year's trends when it comes to shopping online for back-to-school items.Key takeaways:
- Back-to-school shopping starts early & shoppers start researching earlier
- Consumers spend a lot of time doing their homework before making a purchase
- Average family spends $109.49 on back-to-school
- Shoppers use mobile more than ever when shopping for back-to-school
Tips for eCommerce Store Owners:
Plan aheadDon't leave things to the last minute. Shoppers start early year over year so that they take advantage of all the back-to-school promos. Source your products, price them competitively and merchandise them in an attractive manner in order to gather interest.
Keep up with trendsKids themselves these days can't even keep up with trends but there's no excuse as to why you shouldn't. Staying on top of them will help you sell more products.
Boost your online marketingConsider increasing ad spend on marketing campaigns as there are more eyeballs looking for back-to-school items.
Offer incentives & urgencyThe back-to-school opportunity window is small and you need to attract shoppers to your online store. Be a little more aggressive on providing valuable incentives such as free shipping and make sure to emphasize urgency to help convert visitors into customers.
AdRoll Retargeting is the only unified platform that helps you reach customers intelligently across devices on Facebook, Twitter, Apple iAd, and millions of websites.