10 Digital Marketing Ideas in March for eCommerce Businesses
In the past couple of months, I've shared some marketing ideas for January and ideas for the month of February for online retailers of all sizes.Now, it's time to prepare yourself for the month of March. Click here to view my Holiday Marketing Calendar.
Marketing Ideas for the Month of March
1. Time for Spring
Are you fed up of winter yet? Well, I have good news. Spring is almost here and March is a great month to remind people about the new season.
2. Daylight Savings Time
I can't wait to see the sun when I leave the office! In the month of March, that's when we adjust our clocks. Launch a campaign to remind people about it and how exciting it is since it's a sign that summer is almost here. Adding a positive vibe to your brand is a great tactic.
3. March Madness
Whether you like college basketball or not, March Madness is big in the USA. If your audience is into sports, it's a great way to get their attention. Here's an article on Clickz where they share insights about brands mastering March Madness marketing.
4. International Women's Day
International Women's Day is a great way to celebrate achievements by women. Leverage this time to showcase how your brand is supporting the cause. Remember, you don't always need to launch a sale or a discount. Stay relevant by simply raising awareness of your initiatives and use creatives to communicate your value.
5. Saint-Patricks's Day
Irish or not, many people have fun celebrating Saint-Patrick's Day. Create a luck of the Irish campaign.
6. Monthly Giveaway
Just like every other month, it won't hurt you to launch a giveaway during in March celebrating the arrival of Spring. The prize can be a product that's part of a new collection or trend. It's a great way to generate buzz and provide participants with an incentive for signing up. Use these giveaway tools to help you get started.
7. New Arrivals this Month
People love getting notified about new products. Use this month as way to showcase them.
8. Free Shipping Sale
Run a free shipping sale celebrating the new Spring season. You can offer different types of free shipping promotions.
9. Sale
Launch a sale during this month. Offer a promotion on a specific product category, brand or collection. You don't need to be aggressive but offering something is better than nothing. Start with 10% off.
10. End of Winter Sale
Launch a clearance sale celebrating the end of winter. Don't get stuck with old inventory.Happy Selling!