10 Inspiring Seth Godin Quotes Perfect for eCommerce
I've enjoyed reading all of Seth Godin's books and my favorite one is Purple Cow.I've always been motivated as well as inspired from his quotes. That's why I chose the top 10 I believe are made for online businesses involved in eCommerce.Quote #1
"Change almost never fails because it's too early. It almost always fails because it's too late."Tweet This Quote
As an online retailer, you need to adapt quickly to change because our industry is constantly evolving. They key is to start early. Ex: If you notice a new social network such as Instagram becoming more popular, tweak your social marketing strategy immediately and learn how to make Instagram part of it.
Quote #2
"Marketing is a contest for people’s attention."Tweet this Quote
If you want to gain attention, it's no longer enough to target customers when they're ready to buy. Focus on getting their attention when they're looking for a solution to a problem by providing them helpful resources (Youtility - we are reading this book by Jay Baer in our eCommerce Book Club)
Quote #3
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."Tweet this Quote
Online retailers should ask themselves: What differentiates us from Amazon.com? You need to figure this out or else, you will be just like everyone else.
Quote #4
"Marketing is no longer about the stuff that you make but about the stories you tell."Tweet This Quote
Social media provides powerful ways for online retailers to tell their stories and inspire their audience. Sharing lifestyle photos & videos play a significant role in all of this. Do it!
Quote #5
"It’s easier to love a brand when the brand loves you back."Tweet This Quote
Listen & engage with your customers. Don't simply broadcast what you sell. Let them love you back by doing something unexpectedly such as calling them to say thank you for their business.
Quote #6
"Soon is not as good as now."Tweet This Quote
Things move fast in eCommerce and before you know it, you're falling behind. Stop saying you will do it and do it NOW. Ex: focus on inbound marketing.
Quote #7
"Don't find customers for your products, find products for your customers."Tweet This Quote
When you have loyal customers, understand what is it they're struggling with on a daily basis and help them find a solutions. You already have their trust. Why not build on that.
Quote #8
"Dig your well before you're thirsty."Tweet This Quote
Taking action now is key but don't forget to diversify in multiple channels. Selling on your website is great, but why not sell on marketplaces such as eBay or Amazon. eCommerce is now global and not limited to Google search.
Quote #9
"If you use your money to create exceptional products and services, you won’t need to spend it on advertising. "Tweet This Quote
Online retailers should focus on improving their product offering and overall customer experience. Put an effort in listening to your customers. It's a lot cheaper to retain them than to acquire new ones.
Quote #10
"Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible."Tweet This Quote
Be unique. Be remarkable and showcase your passion for what you do online. Tell us why we should buy your product and not the one from the competitors out there.
Your Turn
Do you have any favorite Seth Godin quotes? Share them with me by commenting below.