Where do shoppers click when they visit your online store?
In order to answer this, you need to know which landing page they visited first. I would assume it might be the homepage, a product category, a product page, a blog post or a landing page you specifically designed for one of your marketing campaigns.
Chances are, whichever page they land on, they will interact with your header, the main content or the footer. Yes, the footer. Nowadays, it’s normal for people to scroll down pages. This means you don’t have to squeeze everything above the fold although you should prioritize your primary call-to-actions to remain above the fold.
You should read Myth #3 – People Don’t Scroll where the author shares lots of findings that prove people do scroll.
Whether you’re designing a brand new footer or thinking about optimizing the current one within your online store, make sure you add links shoppers expect to see when they scroll down.
10+ Link Ideas to Add to Your Website Footer
I recommend you categorize footer links the following way:
- Company links
- Product catalog links
- Customer service links
- Marketing links
- Legal links
1. Add Informative Company Links
These links help website shoppers, including new visitors, get acquainted with your brand. They also help potential partners reach out to you in case they wish to work closely with your company.
- About – Link to your about page or your story.
- Careers – Let people know if you’re hiring. It’s a great way to attract talent.
- Press Releases – News sites might want to get in touch with you to share your story.
- Affiliate Program – Influencers, bloggers and deal sites might want to send you traffic in exchange for a commission.
- Sitemap – Link to your sitemap to help search engines crawl your online store.
2. Add Product Catalog Links
Creating quick shortcuts for shoppers to browse your product offering is going to help improve the overall shopping experience.
- Main Deparments / Categories – Do not overdo this. Link only to top level departments within your store.
- Collections – Link to the most popular collections your store is known for or customer are searching for the most.
- Brands – Link to brands loved by customers as well as the ones they seek most.
- Flyer – Link to your latest flyer.
- Store Locations – Link to the list of all your store locations if you have a brick-and mortar presence.
3. Add Helpful Customer Service Links
If you’re looking to improve the overall shopping experience, adding customer service links is going to help you do just that. Shoppers have a lot of questions and this category of links is going to help them find answers quickly by eliminating bottlenecks and reducing friction.
- Help / FAQ – Provide links to help pages to make easier for shoppers to easily find answers to their questions.
- Find a Store – Make it easy for shoppers to find store addresses, hours of operation and telephone numbers.
- Order Status – Provide customers a quick way to verify the status of their order.
- Shipping, Delivery & Returns – Shoppers always wonder about shipping fees and returns. Make it easy for them to find answers about rates, shipping methods, delivery times and your return policy.
- Payments & Refunds – Let shoppers know what payment methods are accepted and also link to your refund policy.
- Contact Us – This one here is one of the most important links. Allow people to contact you by sending them to your contact page which should also include a contact form.
4. Add Marketing Links
Let’s face it, not all website visitors are going to convert. Instead, you can push towards having them sign up to your newsletter or follow you on social media. Your footer can help build your email list and grow you social media following.
- Facebook – Link to your Facebook page
- Instagram – Link to your Instagram profile
- Pinterest – Link to your Pinterest profile and boards
- Snapchat – Link to your Snapchat profile
- Youtube – Got videos? Link to your Youtube channel
- Linkedin – Link to your Linkedin company page
- Newsletter – Allows visitors to sign up to your newsletter or manage their email preferences.
- Blog – Let visitors know you have a blog.
The last part of your footer must include links to all the boring legal pages.
- Terms and conditions