Hosting a giveaway for an eCommerce businesses is one of my one of my favorite ways of generating brand awareness.
Everyone loves giveaways.
Not only can they help generate brand awareness but can also help build your email list, learn about your audience, generate buzz, educate people about your products and delight current customers by keeping them engaged with your brand.
If you plan on launching a giveaway, you will need to consider using some tools to help ensure you’re going to get the most out of your marketing campaign.
Remember to make it easy for people take part in your giveaway. Don’t complicate them. Limit entries to a maximum of 1 or 2 actions. For example: Have them signup by email and Like your page or simply signup by email.
So which giveaway software solution should you be using? Here are my top 3:
One of my favorite tools to help you create engaging and fun marketing campaigns. It’s very easy to setup and configure. One thing I look for in every tool I use is its reporting features. I love tracking the performance of all my marketing campaigns and I appreciate a tool that makes it easy for me to see how well the campaign is performing.
Woobox offers a wide range of apps similar to Gleam (tool #3). You can use it to launch giveaways, quizzes, polls, landing pages, games, hashtag contests, forms and so much more.
You can host giveaways on mobile pages, websites, blogs, a Facebook page, popups or landing pages.
They offer a free plan as well as a paid plan starting at $30/month.
Another great tool to run giveaways and sweepstakes is Rafflecopter.
It’s a very simple tool to use and easy to setup. You can launch a giveaway in 3-minutes. Rafflecopter doesn’t offer many apps like Woobox or Gleam. They focus only on giveaways and cost less on a monthly basis.
Gleam is more than simply a software that helps you create giveaways. It offers a wide range of apps to help you grow your online store. They offer apps to help you grow your email list, showcase your visual content, increase user engagement with rewards and host powerful competitions or giveaways.
You can see some great examples of how their apps can help you generate awareness, leads and build your online audience.
They offer a FREE plan as well as paid plans starting at $39/month. See their packages here.
Whichever tool you use, make sure to connect it to your favorite email software so you can start communicating with your audience by either launching email campaigns or triggering welcome emails upon them signing up.