Although Groundhog Day is not a big retail holiday, it won’t hurt you stay relevant by running a marketing campaign for it.
Retailers of all sizes can capitalize on this day by running special promotions, engaging with their audience on social media or simply have fun while educating their customers with fun facts about Groundhog Day.
What is is Groundhog Day?
According to folklore, if it is cloudy when a groundhog emerges from its burrow on this day, then the spring season will arrive early, some time before the vernal equinox; if it is sunny, the groundhog will supposedly see its shadow and retreat back into its den, and winter weather will persist for six more weeks. – Wikipedia
Now that you understand the meaning behind Groundhog Day, here’s a list of simple marketing campaign ideas you can run for any type of eCommerce business:
1. Gift with Purchase Offer
If you can’t afford giving away a discount, why not offer a free gift with purchase on orders over $X during Groundhog Day. You can give away something that represents Spring or an actual groundhog plush.
2. Social Media Contest / Giveaway
I personally can’t wait for Spring to arrive. I’m not a winter person. A great way to have people like me share their frustration with winter is by having us engage with your brand on social media. You can run a contest or giveaway by having people share a selfie with their shadow in it.
It’s a great way to educate people about the meaning of Groundhog day while having fun and having people vote on the funniest image. You can use great tools for giveaways like Woobox.
3. 24-Hour Discount Coupon
A simple way of staying relevant without stressing yourself is to offer a sitewide discount for 1 day only (preferably on Groundhog Day). Remember to require a coupon in order to be eligible.
4. Early Spring Free Shipping Sale
Another simple promotion is giving Free Shipping on all orders or orders over $x on Groundhog Day. I recommend you also offer this promotion with the use of a coupon and not apply it automatically to all orders on the website.
5. Offer a Sitewide Discount On Orders Over $X
I’m a big fan of offering a discount on orders over a specific dollar amount. This can help increase average order values. You can also offer a discount on specific products or product categories.
How to communicate your Groundhog Day promotions?
I recommend you use a wide variety of digital marketing channels to help promote your campaign.
You should bookmark my eCommerce Marketing Holiday Calendar.