What if I told you there’s a simple way to get more email subscribers for your newsletter?
Do this: Start adding your opt-in form on high-traffic pages in your online store.
Make the Most Out of Your Website Traffic
If you’re like most online store owners or digital marketers, you’re already spending money driving traffic to your website from search engines, social media or physical stores. Why not leverage this traffic to help grow your email list since email marketing still remains as one of the best digital marketing channels for eCommerce businesses?
I’ve written and shared a lot of tips about list building for eCommerce, but if you were to ask me, what are my top 3 proven tactics, here they are:
1. Don’t be shy to ask website visitors for their email address
Read The 3 BIGGEST Email Marketing Opt-in Mistakes Ecommerce Businesses Make When Building Their List
2. Remember to use popups even if you hate them.
Read Want More Email Subscribers? Start Using Popups In Your Online Store (even if you don’t like them!)
3. Offer them a bonus offer in exchange for their email address
Read The Most Popular (Easy-to-Implement) Opt-in Offer Used by Online Retailers to Get More Email Subscribers
How to Find the Webpages with The Most Traffic in Your Online Store
Using your favorite web analytical tool such as Google Analytics, you can get a list of all pages that get the most traffic.
When analyzing each page, consider the following performance indicators:
- Number of sessions
- Number of pageviews
- Number of users
Also, do consider the source of traffic to each page. For example, there’s no point in adding an opt-in form on pages that get most of their traffic from email campaigns.
I would also recommend you target pages with high bounce rates since visitors are exiting them upon arriving. Why not ask for an email address before they leave your online store?
Finally, you may also want to target pages that receive a lot of traffic from new users. Targeting new visitors will help you acquire new email addresses.
Let’s get started!
7 eCommerce Pages to Display an Email Opt-in Form
For most online stores, the homepage gets the most web traffic and it primarily serves two purposes: (1) Communicate a value proposition; and (2) Help visitors move down the sales funnel.
Both new and return website visitors will most likely visit your homepage at least once during their shopping journey. That’s why it makes sense to add your opt-in form on this page. You can offer a coupon for first time buyers or a free shipping offer in exchange for their email.
For example, DavidsTea promotes their loyalty program on the homepage.
Indochino promotes a 10% discount coupon on their homepage.
2. Category Page
When shoppers are browsing a category page, they’re either looking for great deals, comparing related products or simply looking for inspiration. Consider adding an opt-in form where you can asking for their email address in exchange for a buying guide.
In this example, Beardbrand promotes their beard tips in the header of a category page.
3. Search Page
A site search box is one of the most popular online store features used by many website visitors. When a shopper performs a search for a product, the search results page offers you a great opportunity to display an opt-in form. Again, you can offer a buying guide or an offer towards the type of product their searching for such as a discount or a free gift with purchase.
When I’m searching tents on Mec.ca, they display a buying guide. They’re not asking for your email address but you can test doing so on your website.
4. Product Page
A product is definitely one step closer to the checkout. That’s where online shoppers decide whether or not the product is right for them. Remember that a product page can also be an entry page to your website. For example, when you advertise on Google Shopping, you’re sending shoppers directly to a product page and not the homepage or category page. That’s why you shouldn’t forget about leveraging this traffic to help gain email subscribers.
In exchange for their email address, you can provide them with a buying guide or an exclusive offer.
5. About Page
First time visitor to your online store might visit your About page to learn more about your brand and product offering. On this page, you can invite them to join your newsletter, signup to your latest giveaway or share with them an eGuide.
6. Help Page
Shoppers will visit your help pages to find answers to common questions (ex: how much is shipping, get their order status or request a return) or to simply contact your customer service department.
Display an opt-in form for them to join your newsletter or to signup to your latest giveaway.
7. Blog Post
If you’re actively creating content for your blog, website visitors might land your blog posts by doing a search on Google or by clicking on an article that was shared on social media. Consider adding an opt-in form within the header, the side bar, within the blog post or at the end of a blog post.
Here’s an example on Hammock Town’s Blog
One Last Tip if You Don’t Have the Resources
Adding signup forms on all those 7 pages can be time consuming. If you don’t have the time or if your current resources are limited, I recommend you add a creative opt-in form within your website footer so that it’s visible across your online store.
Here’s an example of how LiveOutThere does it.