So, you got the first email address. Congratulations. Now what?
Remember that it’s about as easy to unsubscribe as it is to subscribe, so never take your audience for granted. To be truly successful with ecommerce email marketing, you will want to balance your desire to sell, sell, sell, sell (!) with content that your readers actually want to read.
Here are some tips to keep your subscribers subscribed and interested. Lear more about tips for email marketing.
1. Offer instant incentive for new subscribers
What do you do when someone takes an action that helps you? You say thank you, and if you’re really nice, you may even return the favor with something that helps them. Don’t forget your manners when you’re cultivating your email list. Offer some type of incentive for people to share their email addresses and be sure to deliver (or over-deliver) on that promise.
2. Always consider visitor intent
Why are visitors subscribing to your newsletter? What would entice more members of your audience to subscribe? These are the questions you should be asking yourself before you plan your email marketing strategy. The answers to these questions should also help you design incentives for your new subscribers.
3. Signup form must be mobile friendly
These days, some people spend more of their browsing time on their phones than they do on their desktop or laptop. There is no longer any excuse not to have a mobile-friendly website. That website should also include a mobile-friendly newsletter signup. Imagine people who actually want to subscribe being turned away for something so simple. Don’t let this happen to you!
4. Be upfront about email frequency
If you’re going to send an email each day, let people know this ahead of time. You may not get as many subscribers, bu the ones you do get will be more likely to stick around. The alternative would be to bait people into your email list and then bombard them with emails. You’d lose most of your subscribers within the first two weeks and you shouldn’t count on any of them returning.
5. Use social proof
Integrate social proof into every email you send. This will not only show your subscribers that there is more to your company than a website and email, but it will also give them the opportunity to share content your content on their own social sites. Give your offers and new products a chance to shine by making it easy for people to promote them via social media. It is all about eliminating roadblocks. In addition to adding social links, from time to time, share reviews and feedback from other social channels. This can be done in your email and also on the subscription form to help encourage confidence.
6. Give a sneak peek
Before you watch a movie, you usually want to see the trailer, right? Even though the movie is only an investment of an hour and a half, you want to know what you’re getting into. The same holds true for email subscriptions. Give people a sneak peek of the type of content to expect. One great way to do this is to add a subscription form to the end of every blog post.
7. Use persuasive copy
When you’re talking to someone in person, it’s easy to understand how things like word choice and inflection can have an impact on how you process the information. The same holds true with the written word. The words and tone you choose can have an impact on the reader’s reaction. Be persuasive but not pushy.