Who Am I?
My name is Alaa Hassan.
People remember me as the most passionate eCommerce guy they’ve ever met!
I’ve been overseeing digital growth for companies for over 22 years as an eCommerce & digital marketing executive leader. I currently live in Montreal, Canada.
Awarded as “one of the most knowledgeable eCommerce experts in the industry”, I’m obsessed with helping brands and retailers grow their online presence with digital commerce.
I love speaking and been doing that for years. I’ve spoken at major eCommerce events in Canada, United States and Australia.
What I Do for Living?
For the last 2 decades, I’ve been focusing on my eCommerce & digital marketing career. I consider myself an “Intrapreneur” – an entrepreneur within an established company.
Currently, I’m Vice President, Digital Commerce & Growth at Le Site (www.LeSite.ca), an award-winning digital eCommerce agency based in Montreal.
Prior to joining Le Site, I was the Director of Digital Marketing at one of Canada’s leading home retailers, Linen Chest (over $1oo million in yearly sales). While at Beyond The Rack (over $15o million in yearly sales), I helped expand their product offering into marketplaces such as Amazon & eBay in order to acquire new customers.
One of my largest accomplishments to date was leading all eCommerce efforts at iNetVideo.com as Director of eCommerce & Digital Marketing, growing their online sales from $1m to $19.5 million a year and having the privilege of being included on both the Internet Retailer Top 500 and Inc. 5000 lists of leading companies.
I’m also the founder & coach at eCommerce Training Academy and the creator of 8FigureEcommerce.com. I’m a foodie and a Porsche enthusiast.
Why I Created the eCommerce Training Academy?
I got the idea of launching the academy after working with more than 100+ brands as an eCommerce Advisor & Training Coach.
I believe my proven growth tactics will help eCommerce businesses of all sizes improve their online strategies, drive more traffic, increase sales, as well as boost profits and conversions.
You can also send me a quick message by filling out the contact form here.