My name is Alaa Hassan and people remember me as the most passionate eCommerce guy they’ve ever met!
I’m obsessed with helping people (brands) ship their art online.
“Alaa Hassan is a knowledgeable, energetic e-commerce executive who is always looking for—and trying out—innovative ideas.”– Kurt Peters, Editor in Chief at Internet Retailer
Awarded as “…one of the most knowledgeable eCommerce experts in the industry” by Channel Advisor
Featured event speaker at:
IRCE, eTail East, eTail West, eTail Canada, Retail Global, Catalyst, MTL+eCommerce, eComMTL & Internet Conference in Australia.
I’ve been involved in eCommerce since 2001, which is almost 16+ years (I feel like a dinosaur).
I’m currently the Director of Digital Marketing at Linenchest.com, Canada’s leading home fashion retailer. Previously, I was the General Manager of Global Marketplaces at BeyondTheRack.com, a premier online shopping club with over 14 million members.
I acquired most of my experience when I was the Director of eCommerce & Digital Marketing at iNetVideo.com, an online retailer of movies & video games. I helped grow iNetVideo from $1 million in yearly sales to $19.5m in 2012. We even made the list of Internet Retailer Top 500 & Inc. 5000.
I’m the founder of eCommerce Training Academy. I decided to create this website to help other eCommerce professionals just like me.
I got the idea to create these courses after advising & working with more than 25+ retailers and I believe my proven growth tactics will help eCommerce businesses (under $1 million a year) improve their online strategies, drive more traffic, increase sales, as well as boost profits.